What does 610 stand for?

We get asked that question a lot. We’ll be honest. We didn’t know the significance of that number until we started researching what we wanted our brand to represent.

We knew the Qur’an was revealed more than 1,400 years ago, but we didn’t know when. Once we discovered that the revelation began in the year 610 CE, that was the moment we knew that would be the name of the company and the message on our classic tee: 610 Never Changed.

610 CE

The revelation began 1400 years later
It has never changed.